- account planning
- Общая лексика: стратегическое планирование (http://www.advlab.ru/articles/article174.htm)
Универсальный англо-русский словарь. Академик.ру. 2011.
account planning
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Account planning — is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. Chris CowpeHistoryAccount planning is a job title… … Wikipedia
Strategische Planung (Account Planning) — Strategische Planung beinhaltet im Allgemeinen den Prozess der Entwicklung einer Strategie, also eines Planes, um ein definiertes Ziel mit angemessen definierten Ressourcen (insbesondere Budgets) zu erreichen. In der Betriebswirtschaft bezeichnet … Deutsch Wikipedia
Planning poker — is a consensus based estimation technique for estimating, mostly used to estimate effort or relative size of tasks in software development. It is a variation of the Wideband Delphi method. It is most commonly used in agile software development,… … Wikipedia
Account-based marketing — (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organisation considers and communicates with individual prospect or customer accounts as markets of one. The popularity of this approach is… … Wikipedia
account management — The planning, implementation, and measurement of customer service activities for assigned customer accounts. This is required to realize postal volume and revenue potential for these accounts … Glossary of postal terms
Planning of the September 11 attacks — BackgroundAl Qaeda s origins date back to 1979 when the Soviet Union invaded Afghanistan.cite book |author=Gunaratna, Ronan |title=Inside Al Qaeda |year=2002 |publisher=Berkley Books] Soon after the invasion, Osama bin Laden traveled to… … Wikipedia
Planning fallacy — The planning fallacy is the tendency to underestimate task completion times. Real life examples in public policy may include the construction of the Sydney Opera House and the Big Dig, both of which ran many years past their planned schedule.In… … Wikipedia
account management group — 1) A group within an advertising, marketing, or public relations agency responsible for planning, supervising, and coordinating all the work done on behalf of a client. In large agencies handling large accounts the group might consist of an… … Big dictionary of business and management
Long range planning — Planning for the future has had a long history. The East India Company may not have promised to win the whole of the Indian subcontinent as a result of its efforts (though it ultimately did just that), but it certainly did understand it was… … Wikipedia
Flight planning — A Tarom Boeing 737 300 and United Airlines Boeing 777 200 taxiing to depart London Heathrow Airport. Flight planning is the process of producing a flight plan to describe a proposed aircraft flight. It involves two … Wikipedia
economic planning — Use of government to make economic decisions with respect to the use of resources. In communist countries with a state planning apparatus, detailed and rigid planning results in a command economy; land, capital, and the means of production are… … Universalium
